ROLE: Motion Graphics
CLIENT: Sephora
For this project, I created motion graphics for a dynamic billboard announcing the Sephora Squad, showcasing the incredible influencers selected to create content for the brand. The billboard, located in Times Square, featured the influencers watching the ad come to life in real-time, with many of them sharing their excitement on TikTok. I designed and animated the visuals to be bold and engaging, ensuring the motion graphics complemented the energy of the influencers' reactions and the high-impact location. The final animation helped amplify the Sephora Squad announcement, creating a memorable, interactive moment for both the influencers and the audience.
